Market Research at Scale
With the Depth of 1-on-1 Interviews
Validate product ideas, explore unmet needs, and understand your market — through spoken responses that reveal what surveys can't.
The Scenario
Surveys give you data. Voice gives you understanding.
Traditional market research forces respondents into pre-defined answers. But your best insights come from what people say unprompted — the workarounds they describe, the frustrations they vent, the language they use.
Voice market research lets you interview hundreds of people without scheduling a single call. Respondents speak naturally, and AI helps you analyze patterns across all responses.
💡 Who is this for?
Product managers validating ideas, founders doing customer discovery, marketing teams exploring positioning, and research consultants gathering qualitative data.
Create Your Form
Your market research form
| Form Name | Market Research — [Topic] |
| Slug | market-research
|
| Description | Share your thoughts on [topic]. Your perspective helps shape what we build next. |
Recommended questions
- "How do you currently handle [problem]?" — Maps existing workflows
- "What's the most frustrating part of that process?" — Identifies pain points
- "If a tool could solve this for you, what would it need to do?" — Feature discovery
- "How much would you pay per month for that solution?" — Pricing validation
- "Who else on your team deals with this problem?" — Buyer persona mapping
Voice & AI Settings
Enable TTS for a warm, interview-like experience. AI Insights will extract common themes, frequently mentioned tools, and sentiment patterns — giving you a synthesized market overview without manual analysis.
Embed on Your Website
Best widget: Popup Modal or Direct Link
For research panels, share a direct link via email or social media. For on-site research, use a Popup Modal that appears after a user explores your landing page for 30 seconds.
Track & Analyze Responses
Use AI keyword extraction to discover what language your target audience uses — perfect for SEO and copywriting. Export responses to cross-reference with demographic data from your research panel.
Automate Your Workflow
- Zapier: Auto-add respondents to your email list or research CRM
- Webhooks: Feed responses into your data warehouse for deeper analysis
- Slack: Notify your product team when high-quality responses come in
- CRM: Tag research participants for follow-up interviews
Third-Party Integration
Use identity pre-fill from your research panel to track demographics. Use the API to create unique survey sessions per participant and pull aggregated results programmatically.
Pro Tips
Use open-ended questions only
Market research is about discovery. Avoid yes/no or rating questions — let people speak freely.
Segment your audience
Create separate forms for different segments (enterprise vs. SMB, technical vs. non-technical) and compare AI Insights side by side.
Validate Your Next Big Idea With Real Voices
Launch a voice-powered market research survey in minutes. Get insights that surveys can't deliver.