Market Research at Scale
With the Depth of 1-on-1 Interviews
Validate product ideas, explore unmet needs, and understand your market — through spoken responses that reveal what surveys can't.
The Scenario
The Problem We Are Replacing
Surveys give you data. Voice gives you understanding.
Traditional market research forces respondents into pre-defined answers. But your best insights come from what people say unprompted — the workarounds they describe, the frustrations they vent, the language they use.
Voice market research lets you interview hundreds of people without scheduling a single call. Respondents speak naturally, and AI helps you analyze patterns across all responses.
💡 Who is this for?
Product managers validating ideas, founders doing customer discovery, marketing teams exploring positioning, and research consultants gathering qualitative data.
Create Your Form
Essential Structured Inputs
Your market research form
| Form Name | Market Research — [Topic] |
| Slug | market-research
|
| Description | Share your thoughts on [topic]. Your perspective helps shape what we build next. |
Recommended questions
- "How do you currently handle [problem]?" — Maps existing workflows
- "What's the most frustrating part of that process?" — Identifies pain points
- "If a tool could solve this for you, what would it need to do?" — Feature discovery
- "How much would you pay per month for that solution?" — Pricing validation
- "Who else on your team deals with this problem?" — Buyer persona mapping
Voice & AI Settings
Why Voice Helps Here
Enable TTS for a warm, interview-like experience. AI Insights will extract common themes, frequently mentioned tools, and sentiment patterns — giving you a synthesized market overview without manual analysis.
Embed on Your Website
Best widget: Popup Modal or Direct Link
For research panels, share a direct link via email or social media. For on-site research, use a Popup Modal that appears after a user explores your landing page for 30 seconds.
Track & Analyze Responses
Use AI keyword extraction to discover what language your target audience uses — perfect for SEO and copywriting. Export responses to cross-reference with demographic data from your research panel.
Automate Your Workflow
What Happens After Submission?
- Zapier: Auto-add respondents to your email list or research CRM
- Webhooks: Feed responses into your data warehouse for deeper analysis
- Slack: Notify your product team when high-quality responses come in
- CRM: Tag research participants for follow-up interviews
Third-Party Integration
Use identity pre-fill from your research panel to track demographics. Use the API to create unique survey sessions per participant and pull aggregated results programmatically.
Pro Tips
Use open-ended questions only
Market research is about discovery. Avoid yes/no or rating questions — let people speak freely.
Segment your audience
Create separate forms for different segments (enterprise vs. SMB, technical vs. non-technical) and compare AI Insights side by side.
Validate Your Next Big Idea With Real Voices
Launch a voice-powered market research survey in minutes. Get insights that surveys can't deliver.